racism and prejudice Essay -- essays research papers

Bigotry and partiality has been available in pretty much every progress and society since forever. Despite the fact that the world has advanced significantly over the most recent few decades, both socially and innovatively, bigotry, contempt preference despite everything exists today, profoundly implanted in antiquated, intolerant customs and qualities. Prejudice is an instance of ‘misplaced hate’ and numbness, being prejudicial, yet in addition apparently stupid with negligence of all human practical. For what reason does bigotry despite everything exist in today’s world? On the off chance that it despite everything happens, has the world truly advanced by any means? Through broad exploration techniques and wide perusing, it very well may be demonstrated that prejudice is as yet present in the cutting edge world. Bigotry depends on the conviction that one’s culture is better than that of others, and this racial predominance gives support to separation. Prejudice starts with ordering by race, and along these lines generalizing specific societies. A basic meaning of bias given by St Thomas Aquinas states preference as â€Å"thinking sick of others without adequate cause† (1. pg 21). Prejudice is a significant issue in today’s society, influencing an enormous number of the world’s populace and causing political and social disturbance. To assess the genuine significance, impacts and perspectives concerning bigotry in today’s world, various writing sources were investigated including novel, films, short stories, verse, melody verses, course books and magazine articles. â€Å"Black Like Me† composed by John Howard Griffin is a superbly composed novel, in view of authentic occasions experienced by the creator himself. It is situated during the 1950s, when bigotry was far reaching all through America. The fundamental layout of the story is the accompanying of small time (Griffin) as he leaves on an excursion that takes him to the ‘other side’. Griffin is a moderately aged white man, and chooses to by and by experience the life of a Negro. He accomplishes this by truly changing the pigmentation in his skin with the goal that he is not, at this point white. Griffin moves to the profound southern conditions of America where he is dependent upon unforgiving bigot treatment by the whites. Thusly, he encounters direct the truth of bigotry and bias, nearly to the point of skepticism. The story centers around the lives of Negroes: limited, ruthless and cruel. â€Å"My skin was dim. That was adequate purpose behind them to deny me those ri ghts and opportunities without whi... ...wn goes under attack as prejudice seethes inside the network. The Klu Klux Klan is likewise highlighted in the film, a gathering that represents despise. The creepy glancing hoods in the film are a token of America’s dull past, and of current bigot bunches despite everything present in the public eye. Huge numbers of the characters in the film are stuck in old qualities and lessons, losing their loathe towards the shaded. The film â€Å"Mississippi Burning† bolsters the speculation as it manages society despite everything living previously and acting biasedly towards its kindred people. Inside the entirety of the writings referenced, the subject of bigotry is available, much the same as in the vast majority of today’s social orders. The entirety of the explored sources manage the impacts of bigotry, its silliness and the way that it despite everything exists in today’s current thus called propelled world. Regardless of how much social mentalities advance, partiality, disdain and prejudice will even now exist inside parts of society, whether it be in the heart, in the brain or in the spirits of those too uninformed to even think about realizing the harming results. While mechanically today’s world has progressed, if society can't conquer issues, for example, bigotry and preference, it has not advanced by any means.

Great Soliloquies of Shakespeare †Research Methods Assignmnet Essay

Scholastically Shakespeare has made the absolute most notable works, writing, and characters in our field, one such case of a character whose presence looks like that of a twofold edged blade to pundits is Hamlet and his celebrated stanza â€Å"To Be or not to Be: That is The Question†. This lead to investigate diving into the possibility of Shakespeare’s characters being considered as so ‘human’ that they likewise speak with their still, small voice through their speeches. In this way how can one recognize a character’s persona among different characters and the character’s inward persona frequently named as the Conscience? In the initial piece of his book Shakespeare: The Invention of the Human, Harold Bloom, who had shown the subject of Shakespeare and Shakespearean Literature and Performance at Yale for quite a while, suggests that before Shakespeare, the characters in plays would unwind anyway not so much extend and develop. If a character just grows, we as of now surmise that we certainly have a universal knowledge of them when they at first are exhibited before a group of people in front of an audience or in the pages of a book. Their makers have precluded them from claiming the one component that would make them interesting: the breaking point concerning self-examining that may reveal something amazing to us perusers just as to the characters themselves. They give us little since they can’t confound us in any capacity, fundamentally in light of the fact that they can’t flabbergast themselves. This may be the current reality like the researcher who leaves a data meeting and contempla tes internally, â€Å"Nothing I haven’t heard before,† and a while later says to themselves, â€Å"I figure I am what I am!† or â€Å"I have my method of getting things done, and a few people like it and a few people don’t.† Shakespeare doesn't allow us to free so effectively however. He suggests to us that we are who we state we are, yet rather are involved many conflicting and clouding parts. As Bloom claims, Shakespeare’s characters develop because of the way that they can hear themselves talk, either to themselves or to different characters, and are along these lines prepared to rethink themselves. By providing his characters with expand internal universes, Shakespeare treats us, 400 years in front of Freud, to master introductions of what to the scholastic ear sounds particularly such as self-disclosure. There isn’t only one single Hamlet yet various. Resulting to learning of his Father’s unexpected demise, he finds (in Soliloquies) that he can’t remain to remain as he is at that point. He is so torn by his interior battles of still, small voice that he considers, in possibly the most notable talk in all composition, the focal points and hindrances of self destruction (â €Å"To Be or Not To Be: THAT is the Question.†). Shakespeare demonstrates to us through Hamlet and various different characters not simply the sine qua non of human development †that with a particular ultimate objective to change ourselves we should initially find our actual selves †yet additionally what that improvement seems like, takes after, and feels like. He shows to us that it is the second when Hamlet is so near falling into despair and spiraling wild that he at long last gets himself. In comparable manners, the youthful Prince Hal, in Henry IV, Part 2, on getting the Throne, dismisses his then companions (â€Å"Presume not that I am the thing I was†) and begins his Incredible change from degenerate ruler to King Henry V, Hero of Agincourt. *** So as to investigate the topic of Consciousness in Shakespearean characters, one should initially dive into what Consciousness is. Kant talks about his Theory of Mind and Consciousness with respect to the idea of Apperception: â€Å"The generally focal and explicitly Kantian idea of cognizance is that of apperception. It is contended that ‘apperception’ isn't to be comprehended as hesitance or mindfulness. Or maybe, apperception is an ability to know about one’s unconstrained exercises, and it tends to be additionally dissected as the capacity to react to rules and norms.† Therefore, ‘apperception’ expect a central part in Kant’s speculative thinking just as in his theory. ‘Inward sense’ is another central thought for Kant. In the essential investigations and later works, Kant recognizes the contrasts among apperception and internal sense: the internal sense is the familiarity with what occurs inside the mind rather than app erception, which is the consciousness of one’s activities. These two thoughts of mindfulness, ‘inward sense’ and ‘apperception’, produce two through and through various inquiries concerning the association among awareness and nature. From one perspective, there is the subject of how internal or mental nature is related to physical nature; on the other hand, there is the subject of how suddenness is related to the whole of nature, inward nature and what's more outer. So how does this put forth a concentrated effort to works, for example, Hamlet? Hamlet is filled with internal and outward clashes, which at last manufactures his way to his end. The interior conflict experienced in Hamlet lies in the psychological disgruntlement of the play’s fundamental character, Hamlet himself. At an inside level, Hamlet is apparently deferring his retaliation since he is ‘divided’ by his mother’s unfairness of his expired dad and her union with Claudius, which is a consistent interruption to him. This internal interruption is conflicting with the apparition’s demand for counter. Tabassum Javed in â€Å"Perfect Idealism in Shakespeare’s Prince Hamlet† credits Hamlet’s inner battles to a contention between his own gloom and the ghost’s request for revenge. Javed states, â€Å"He can spare himself and Denmark by executing Claudius, however to murder Claudius is to showcase his father’s wish and the debacle for Hamlet is that this game-plan consummately matches with the arran gement of his own concern. Hamlet is conflicted between two game-plans, both similarly painful† (327). To this reality, Hamlet’s internal interruption lies for the most part with the association between his mom and uncle. The chief line he communicates is, â€Å"a minimal more kinfolk and not exactly kind† (Shakespeare I.2.65). Hamlet fights with the possibility that his mom Gertrude could deceive his dad. The betraying of his dad weighs intensely on Hamlet’s mind since he doesn’t realize how to deal with his stifled feelings about his mom and his own specific oedipal harshness towards his dad. Moreover, the psychological stagger of losing his dad is extended by an evident unfaithfulness to the holiness of marriage and family ties. Kawsar Uddin gathers Freudian examinations of Hamlet’s parental relationship communicating, â€Å"Hamlet in his oblivious had a forbidden want for his mom and had a lethal want towards his father† (695). In the discussion that happens in Act 1 Scene 2, where his mom, Gertrude, questions Hamlet’s wretchedness his mental state and inward clash become clear and obvious; â€Å"If it is, the reason appears it so specific with thee? †¦ Seems, madam? Nay, it is. I know not ‘seems’ †¦ Together with all structures, states of mind, states of melancholy, †¦ That can indicate me truly†¦ These without a doubt ‘seem,’†¦ For they are activities that a man may play†¦ But I include that inside which passeth appear, These yet the trappings and the suits of woe† (line 74†85). Hamlet conveys his real mental anguish to his mom and is apparently stunned at her impassion and absence of disheartening for her expired spouse. Hamlet’s issues with his mom transform into an inner hurricane that pushes the story forward. Sandra Young examines the possibility of Hamlet experiencing an extreme type of the Oedipus Complex in her article â€Å"Recognising Hamlet.† Young battles, â€Å"â€Å"Oedipus offers a clarification for this incredible Hamlet’s hesitation in the matter of avenging his father’s demise †he can’t murder the usurping Claudius since he unwittingly relates to him† (14). The likelihood that Hamlet quickly loathes his uncle for killing his father yet meanwhile is desirous in an oedipal structure strikes at the core of the inner anguish that Hamlet is encountering from irrefutably the beginning stage of the play. After an experience with his uncle and mother, he states, â€Å"Fie on ’t, ah fie!. Thing s rank and gross in nature have it merely†¦ So wanting to my mom is it her face too roughly!† (Act I, Scene 2, Lines 135†141). He validates that the nursery (his family) isn’t being kept and becoming widespread and wild. He doesn’t express his discontent towards his mother anyway holds it inside empowering it to spoil and push aside all types of rationale from his psyche. The subject of claim to Hamlet isn’t pretty much assuming his father’s position, yet additionally the topple of his father’s amazing situation on the seat as for his mom. It is this inside fight described by Hamlet’s deferral of his father’s reprisal that illuminates the social occasion of individuals into his internal fight. Javed explains, â€Å"Hamlet could take care of business of unequivocal activity, fit for anything †aside from the avenging of acts, his still, small voice intuited, that was with regards to his own stifled desires†. This internal reluctance between his profound seeded scorn for his uncle who killed his dad yet simultaneously significant regard for doing what he may have needed himself is demonstrated at in the substance as he questions the apparitio

Progress of Women in Middle East Essay Example | Topics and Well Written Essays - 2000 words

Progress of Women in Middle East - Essay Example Truth be told Islamic culture never permits ladies network to create as quickly as the men network does. Indeed, even in the twenty first century, ladies in nations, for example, Saudi Arabia, Kuwait, UAE, Bahrain and so forth are confronting colossal difficulties and abuse in their public activity. In Saudi Arabia, ladies are not permitted to drive their vehicles. The instances of ladies in different nations in Middle East are additionally very little unique. Predominant male network is making colossal issues the advancement of ladies network in Middle East. Numerous individuals accept that the day to day environments of Middle Eastern ladies at present are obviously better than the Middle Eastern ladies previously. The lawful framework, cultural standards, improvement of science and innovation, designing and so forth are assuming a fundamental job in the advancement of ladies any areas. The instances of Middle East are additionally not an exemption. The call for democratization and the ongoing occurrences in Egypt, Libya and Tunisia constrained the Islamic despots in Middle East to contemplate democratization and giving more opportunity to ladies. This paper examinations how lawful framework, cultural standards, improvement of science and innovation, designing and so on offered energy to the advancement of ladies in Middle East. In Kuwait, 10 years and a half prior, the now late emir guaranteed ladies testimonial. In any case, that measure was crushed twice by the parliament, including by certain nonconformists, and just passed late in 2005. It will probably take quite a long while before any ladies really get chose for the administration (Women in the Middle East: Progress or Regress?). Numerous individuals have the fantasy that the rulers (King or the Emir) are keeping ladies from getting opportunity in the Middle East. Truly, even the supposed liberal pioneers are very little keen on giving enough opportunity to the ladies network which is clear from the a bove realities. It ought to be noticed that in the vast majority of the Middle Eastern nations, no lady yet to turn into a pastor. Actually the legitimate frameworks in Middle East keep ladies from making sure about top spots in the administration. In any case, the situation has been changed a great deal in the ongoing past. True endeavors are as of now made by a large portion of the Middle Eastern governments to give enough support for ladies in basic positions. The accompanying insights give us an unmistakable thought regarding the advancements in legitimate frameworks to add to the advancement of Middle Eastern ladies. In Morocco, another family law makes it simpler for ladies to get a separation, keep care of their kids following a separation, and puts limitations on polygamy. Two representatives in Saudi Arabia won political decision to the office of business. Ladies hold around 20 percent of the seats in Iraq's national gathering - that is a higher rate than in the U.S. Congre ss (Women in the Middle East: Progress or Regress?). It ought to be noticed that even in most significant popularity based nations, for example, India or America, ladies network neglected to hold over 10% of parliament seats. In India, the law upholding in any event 35% ladies interest in parliament is still being talked about. Under such conditions, 205 ladies support in Iraqi parliament is certainly not a mean demonstration. Indeed, even family laws are changing in Middle East at present. Prior, it was simple for the prevailing male network to wed as much as ladies and separation them at whatever point they needed to do as such. The separated from ladies

Assessing the Impact of Macroeconomic Policies on the Economy Essays

Evaluating the Impact of Macroeconomic Policies on the Economy Essays Evaluating the Impact of Macroeconomic Policies on the Economy Essay Evaluating the Impact of Macroeconomic Policies on the Economy Essay Branch of modern relations and open organization Lagos state college, Ojo, Nigeria.. Conceptual The system of banking division changes prompting recapitalization and solidification in Nigeria and the subsequent merger and additionally procurement of existing banks into twenty five (25) by 2005, and later eighteen (18) by 2012 brought along their path specialist work issues regarding instructive assorted variety, employer stability and efficiency, better than average business questions.The study audit post union execution of the financial segment to survey the degree to which the part meets combination target utilizing post advancement approach. It was discovered that while the union and marriage of apparently good accomplices are settling down, the general public is forced to bear the severance of work and the growth of the pool of saved armed force of the jobless. The drop out in this way is twofold edge for the economy and the general public. Catchphrases: Labor changes, recapitali zation, combination and post advancement 1. 0Introduction Private and open organizations are constantly being tested by execution. Execution achievement is extremely negligible estimated on the files of what Alos (2006) recorded as: what the client needs and qualities, reaction to natural changes and effect on the nature of the individuals. The issue of execution adequacy or reengineering association has distracted the psyches of association specialists, analysts and watchers since 1990s. Along these lines, everywhere throughout the world, numerous economies had done different changes to guarantee adequacy of the 166 European Scientific JournalMay release vol. 8, No. 9 ISSN: 1857 †7881 (Print) e ISSN 1857-7431 genuine segments. The presentation unrest began in the private part. Its belongings spread to the open part impacted by thoughts from open administration school. Nigeria as a country isn't forgotten about in this change transformation to guarantee personal satisfaction fo r its populace. Legitimate and institutional systems were set up to re-engineer the economy and the exhibition estimations of the genuine areas. The blue print of the present changes motivation is set out in the National Economic Empowerment and Development Strategy (NEEDS) document.Some of the changes incorporate (1)power area change; (2) ports changes intended to guarantee convenient freeing from merchandise inside forty eight hours (3) deregulation of oil and gas sub-division to thwart perpetual fuel shortage; (4) deregulation in the media transmission industry to lessen government support, make work and business (5) the financial sub-part/recapitalization/solidification to make it assume its legitimate job as the predominant segment of the economy in driving development and improvement in other segment. The present financial segment changes subtitled as recapitalization approach was given out on Tuesday July 6, 2004.Capitalization is setting the capital base whereupon a player c an set up and be authorized to work banking capacities. It is setting a capital base which was given as twenty five billion naira (N25b) as at 2005. The previous capital base was two billion Naira (N2b), which numerous banks couldn't manage. In Nigeria, observational investigations had been done on the connection between banking changes and financial development (Balogun, 2007, Fadare, 2010); union and full scale monetary execution (see Somoye, 2008); solidification and selection of e-banking (Ayo, Adewoye and Oni 2010; Chimeke, Evwiekpaefe, and Chete, 2006).The ramifications of banking changes on work has barely been examined. The fundamental goal of this investigation is to audit the financial area changes 2004 †2011 and the degree to which the destinations set are met and furthermore, the ramifications of the changes on work as respects business: security, better than average business, employees’ fulfillment and the results of these factors for the general public. 2. 0 Literature Review and Theoretical Framework Consolidation just intends to expand on or improve to the degree of soundness Adeyemi (2007) considers it to speak to the possibility of speculation and the meeting up of firms or ventures as a solitary entity.In the financial segment of Nigeria the pith of banking combination 167 European Scientific Journal May release vol. 8, No. 9 ISSN: 1857 †7881 (Print) e ISSN 1857-7431 is to reposition the countries banking industry for worldwide seriousness and furthermore to guarantee a solid and dependable financial area that will ensure the wellbeing of the depositors’ cash. Solidification as a methods for lessening over limit is dicey (Somoye 2008).The adequacy of banking part union as a solution for monetary security and in rectifying the deformities in the money related segment for reasonable improvement had not been substantiated by comparative exercise in Europe, America and Asia in the most recent decade (Somoye, 2008). Or may be, emergencies and disappointments as delineated by credit emergencies and transoceanic home loan monetary unrest emitted which, in Nigeria, genuinely influenced put away cash esteems explicitly, stock values.Rather than rebuilding prompting decrease in over limit as demonstrated by combination theological rationalists, an improvement system that would oblige the assets accessible and grow them is supported by inside initiated solidification defenders. The financial sub-segment in Nigeria saw sharp drop in credit rate to the genuine division which influenced return on shareholders’ finance (Adeyemi, 2007). Credit went more to outside trade as opposed to the genuine segments. The limit of genuine segment to produce business weakened.The access of little and medium endeavors (SMES) and the casual segments to credit likewise dwindled (Somoye, 2008; NDIC, 2008; CBN, 2008). Organizing to the financial specialists is adjusting to the requests of progressively worldwide markets for more noteworthy efficiencies. Humanist consistently see the social effect, explicitly the social issues incited by externalities which brings about social interruption particularly the negative consequences for level of professional stability, responsibility, mental prosperity and turnover intentions.The impact of these on association effectiveness, as opposed to reformist hypothesis might be negative. Matanmi (2005) saw a yawning hole between the prompt or momentary impacts of monetary changes and the important goals of professional stability. He reasoned that the capacity of changes to make work over the most recent multi decade had been not many and far between. Adeyemi (2007) additionally concurred that financial changes in Nigeria brought about employment misfortune, difference level of pay and compensation bundle for various consolidating gatherings and board room quarrels among inner circles of the blending banks. . 1 Theoretical Framework Post improvement approach is a resp onse to the dilema of advancement. Rather than wealth, talk and procedures of advancement produce its inverse: underdevelopment and 168 European Scientific Journal May release vol. 8, No. 9 ISSN: 1857 †7881 (Print) e ISSN 1857-7431 impoverishment, untold abuse and restraint. (Sidaway 2008). The post advancement theological rationalist case that change achieved by innovation or driven by the west would consistently meet with frustration with respect to the individuals of creating nations. 2. 2Banking Sector Reforms in Nigeria Banking tasks started in 1892 possessed for the most part by exiles (Somoye, 2008). They remained anyway unregulated until 1952 (Fadare, 2010). There were extensions with indigenous proprietorship by 1950s. In any case, a considerable lot of the banks bombed somewhere in the range of 1947 and 1952. The primary guideline of banks was set up by Banking Ordinance of 1952. This was ineffectual as there was no Central Bank until 1958 to complete directing or con trol measures. Bank possession structure moved by 1970s with indigenization order. This permits increasingly Nigerian interest in the banking industry.The Nigerian undertakings advancement Decree (NEPD) limits outside responsibility for organizations to 60% in 1972 and 40% in 1976. The 1990’s change took into consideration 100% individual possession which was a move from existing 10% for singular proprietorship and 30% for corporate possession. This prompted the expansion of banks. Banking sub division recapitalization strategy was given out on Tuesday, July 6, 2004. Capitalization is setting the capital base whereupon a player can set up and be authorized to work banking capacities. Recapitalization is setting another capital base.The pith is to solidify the division to upgrade intensity and ability to assume significant job of financing speculation (Somoye, 2008). Solidification which may bring about increment in bank size through merger and obtaining has the capability of expanding bank returns through increment income and cost productivity gains. It might likewise decrease industry chances through the ends of feeble banks and make better broadening chances (Furlong, 1998). Recapitalization arrangements set twenty five billion Naira (N25b) as the new least capital base for banks working in Nigeria.The previous capital base was two billion naira (N2b) and numerous banks couldn't meet this. The target of recapitalization is caught in the legislative leader of Central Bank of Nigeria (CBN) Charles Soludos words accordingly the financial change is to: (1) reposition the countries banking industry for worldwide seriousness; (2) guarantee a solid and dependable financial division that will ensure the wellbeing of the investors cash; (3) assume dynamic improvement job in the nations’ economy; 169 European Scientific Journal May version vol. 8, No. 9 ISSN: 1857 †7881 (Print) ISSN 1857-7431 (4) (5) make the banks less reliant on open part support, and be fit for financing the genuine division (New Age Apri17, 2005). A period

Profile Essay on a Friend Named Matt Free Essays

Matthew Mcfadden As he yelled over the calm café everybody gazed at him, he at that point began doing a strange move and grabbed my unified eye as my odd associate. My kindred colleagues have educated me so much concerning this man being sluggish and irritating, so I imagined I had no intrigue. Be that as it may, he grabbed my eye with respect to why he was how he was. We will compose a custom exposition test on Profile Essay on a Friend Named Matt or then again any comparable point just for you Request Now His name is Matt McFadden, and starting today we are dear companions. Without realizing he trained me through his activities never to pass judgment flippantly. He wound up being perhaps the least demanding individuals to coexist with from the organization. Everybody who adores him or abhor him really want to snicker or grin when he addresses them. This new kinship among him and I affected the manner in which I judge individuals. Matt was conceived November first 1989 in the exquisite city of North Royalton. He has one more established sister especially cherishing guardians. As a little youngster, his object of worship was Jim Carrey. For the individuals who don't know Jim Carrey, he is probably the most amusing entertainer who began his vocation as a humorist. Matt, at age three, would watch his films and reenact his most amusing minutes. He would engage his family and their companions each Friday late evening acting simply like Jim Carrey. He has the normal capacity to make anybody giggle at whenever. After twenty years Jim Carrey still affects him and instructed him that life doesn’t consistently must be not kidding; presently making individuals grin is the thing that Matt loves doing. At whatever point circumstances get intense, he is consistently the one to step in and light up the occasion. Relatively few individuals can do that, yet Matt has that genuinely one of a kind blessing. At the point when he was more youthful and fell into difficulty with his folks his silly ways consistently appeared to spare him. At the point when he is in a tough situation at work, he keeps on pulling off it in view of his senseless character. I can't see how he does it. It is his regular blessing to snicker out of circumstances. While Matt is continually making individuals chuckle there is one thing that satisfies him. It is something I could never have envisioned. Around four years prior he was visiting his sister in Las Vegas, and the day they were leaving the Bellagio lodging was facilitating a show with the drinking fountain. The melody playing was called â€Å"Time to Say Goodbye† sung by show artist Andre Bacilli. It was the most wonderful sight he has found in as long as he can remember. The water would hit the dance floor with the melody beat by beat; each beat had a heartbeat of water with delightful lights shooting into the nightfall skies. It carried tears to a multi year old man’s eyes. Till this day that tune presents to him the most visual memory that makes him grin wildly. The tune not just fulfills him, it gives him a delicate side that nobody could ever accept he has. He is one of the most mindful men I have run over in my life. In any case, when anybody initially meets him nobody could ever ponder him. He falls off very solid, noisy, and to outsiders, irritating. So as to know the genuine Matt McFadden, time must be very much gone through with him. Golf is another approach to make this youngster upbeat and loose. He cherishes this game as though it were his own life. He plays each week in any event one day, some of the time more. It quiets him down and challenges him all simultaneously. Golf is a game of unwinding and quietness. Indeed, even as a golf player he makes individuals chuckle as they get disappointed with this game. He is the most joyful individual I have ever had the joy of meeting. He impacts individuals into making infectious grins any place he goes. He can turn the angriest man upbeat by breaking one of his cheesy jokes. The golf players appreciate his conversation at the course, and will constantly greet him wholeheartedly because of the delight he brings. Matt will be seeking after a vocation decision that is going to accommodate his character outstandingly well. He needs to be a paramedic, and I trust it is an incredible decision since he can make the debilitated individuals dismiss and get the agony their psyches. This previous week I had Matt over for some exploration. My dad is horribly debilitated and simply out of medical procedure. Five minutes went through with Matt, and he was moving on the floor snickering. I had never observed my dad so glad. Starting today my dad keeps on discussing the amount he needs Matt to come over and spend time with him. My dad isn't a social butterfly so that found me napping, and just demonstrates how right I am about Matt. He will consistently be a companion perpetually on the grounds that he never has motivations to battle nor have issues. To Matt, his crucial a man is to satisfy the individuals around him. The most effective method to refer to Profile Essay on a Friend Named Matt, Essay models

EverString

EverString INTRODUCTIONMartin: Hi, today we are in San Mateo with EverString and Vincent. Vincent, who are you and what do you do?Vincent: Hey, how are you doing?Martin: Good!Vincent: Welcome to the Silicon Valley.Martin: Thank you very much. What are you doing at EverString?Vincent: Im one of the Co-Founder and CEO of EverString and what the whole company is doing is the predictive analytics, helping sales and marketing teams to predict whos their next customers.Martin: Great.Martin: And what did you do before you started this company?Vincent: When I started this company, I was mostly working in finance. So I started with my career in J.P. Morgan as an investment banker. So, over there my main job was analyzing public stock and then to decide which stock we should privatize. Later on, I moved to a private equity firm, called Summit Partners that was based here in Palo Alto. In my job again, it was to analyze companies, so I was analyzing around 25-30.000 companies in about two and a half years and this is kind of merely my experience before EverString.Martin: And how did you come up with this idea of creating EverString?Vincent: Thats a good question. So, I was originally mathematics major and when I was working in finance in J.P. Morgan I applied a lot of analytic skills on the analyzing public stocks. So this is all fine, and then, when I go to Summit, I realize for a human being its very difficult to analyze 10s of thousands of private companies and there is not too much information, its not public traded, theres no revenue information. So, then I have the idea of is it possible to use national language processing to analyze companies for me, so that I do not need to go visit their website every day. And all I wanted it to do is for 10s of thousands of companies, and if youre looking at the whole US, there are in total 5 million companies that have a website, I wanted to know which company is growing, which company is more interesting, which company fits the Summit In vestment criteria. So, I started to do codings inside of the Summit and then do some trials and it works very well. And this really triggers me to think Hey, theres actually a new space to really apply the big data, the text mining, especially analyzing the unstructured data and to help business make better decisions.Martin: But still, there you analyze the companies which are growing etc., then, what is the leap towards marketing?Vincent: Thats a good question. So, when EverString was first founded, we actually focused a lot on financial institutions, so helping venture capital, private equity, investing banks and even hedge fund. So we almost turn ourselves into an algorithm trading hedge fund. And its in about last year, I got a call from one CMO and then he was the one of the friend of friend and he heard about us and asking is it possible we apply a machine learning and natural language processing engine into their company and help him to analyze his leads, which is our company , too. Initially, that surprises us because we have never been to the space. And then we did a very smart trial, we were really starting to analyze. Because to us, analyzing company and analyzing leads its actually the same thing. So we did a trial and it actually worked very well. It actually converts about 300% more conversions than the benchmark. And after that, this really opened door for us, for all of us, which back then we were all bunch of mathematicians and neural network PhDs. So once we see the work and the variable for the marketing sales team, and we realize that the market is even bigger than the financial institutions, so were starting to now go all way into the space.Martin: So now youre only focusing on the marketing set, right?Vincent: Thats right.Martin: Ok, great. How do you manage your productivity of a daily day?Vincent: My productivity actually varies a lot in different stages of the company. Early days, when we were at the seed round stage, there were not too many of us, in total we had about 10 people. So, I was basically doing, my main focus back then was focusing on algorithm design, focus on the backend architect and to focus more on getting the beta customers. But now, after Series A, our company is significantly larger, we hired 12 people in last month. And also now that we have 35 people in total and it’s much bigger team right now and we expect it to grow, like double in the size very soon. So in this case, my day was terrible. I now manage my day, I follow very strict discipline, so I get up close to 5:30am every day. I go to the gym every day just to make sure that I was well energized for the day. Then Ill finish everything, go to the office in around 7-7:30am and before everybody arrives, so from 7:30am to 9am I try to focus a lot on product review, product design and making sure all the algorithms are in good track. And then, during the day from 9am oclock to 5pm oclock, some time is not actually my time. My time is divid ed by everybody and everybody put calendar invite to my calendar. So I was mostly stay in sales meetings, marketing meetings, product reviews, algorithm reviews, backend engineering, update calls, that kind of things. And from 5pm oclock things start to cool down a little bit, Im starting to get back my time again. And then grab dinner and then go back to do reply to email and finishing the day.Martin: Ok, great. And how do you keep focus on all of the day? Because I can imagine if you have 10 open items that you need to work on. How do you focus at the specific item a certain time?Vincent: Thats a good question. I did a couple of things. One is: every month, I will write down what my top priorities are. Ill list 5 priorities to do for the whole month. And then, once I start to break it into the weekly priorities and then, this is all I have to achieve and I assure it with the top executive team in EverString. So, they all know what I will be focusing my time on. And then every day I will write down today there are three things that I must focus on and everything else is not as important as those things. Because I find out a lot of the CEOs that their mode was, what I call it, interruptive tribal. So, they are sitting there, solving issues, putting out fires everywhere. This is very tough for an young company, so we have to be really focused, so thats why I make sure I only focus on the right things. I do some meditations, and I think meditation helps a lot to, that people focus on the fundamental issues. And that fundamental issues, I ask myself every day, I ask most of the team members here, too, why we are doing EverString and why we are here. Most of the teams we hire are really top stars in all kind of industries. And then, there is no point joining a startup, so this is a question I ask myself here, why we are here doing EverString, so that really helps me to focus on what Im supposed to do.Martin: And how do you manage your team? Do you also know that t hey have some kind of 4-5 top priorities over month, are they communicated between the executive team?Vincent: Because Im a big fan of planning and I started doing my own planning for a total, like 15 years now, so since I go to high school. I plan my day every day. This is the culture that I set up in the company and I was wishing that everyone, in our weekly meetings, everybody will list down: here are the top 3 things that Ill be focusing on. And 60% of their time will be focusing on top priorities. That moved the company to the next level. 40% of the time are putting out fires, solving issues, there are a lot of unexpected things coming up. Not everybody was used to that in particular, engineer, scientist, they are not born in a world where you have so many things. But gradually, I think, after working with me for some time I think they are starting to getting used to those. We use a lot of tools internally, as well, the collaboration tools, the goal setting tools that get every body into the same page.Martin: Ok. Can you recommend a goal setting tool for example?Vincent: Yeah, so we use Asana. Were hoping everybody, theres a section everybody are putting their weekly goals, and then we will review their goals. So thats a very helpful. And Trello is another helpful tool. Trello is much easier, you can put your week into different days and everybody could review what people are supposed to do during the days. And we are building product, we use Hackpad. Its an online writing pad where people could collaborate. This is also very helpful for your team to do things and making sure people are on the same page.Martin: Ok, great.BUSINESS MODEL OF EVERSTRINGMartin: Vincent, lets talk briefly about your business model. How does it currently work?Vincent: Well, our business model is actually, if you think about it in high level, its actually very easy. We take a look at our clients customers and we find a look-like, and thats it. The biggest pain points that I find w hen I was talking with a lot of CMOs, they were like Today I know we have a lot of revenues, our revenue will grow. But if you ask them Who are your ideal customers?, this is the question where most of the CMOs dont have a clear answer. And when I ask them Who are the leads that you dont want to talk to? they are like I dont have a clear answer. So, our fundamental goal in EverString is really to use data science to help you understand who are your ideal customers and bring you more of them. So, this is kind of the general high level concept. In terms of the way how it works, its we plug in our engine inside of their CRM, marketing automation and all the internal lead capturing tools they had been using. We first analyze who are your ideal customers and who are the bad leads that you dont want to talk to. But, all the information we have is just a company name or url. This is the same thing when I was back in the finance part of the world is, back then I would have a whole list of 3 0.000 company names, and I have to do all their analysis to come up with among them 30.000 who shall I talk to. So, the same thing. Once we have that, and then we started to crawl the web, and it would focus a lot on analyzing unstructured context. So we have the technology built internally to turn the whole webpage into mathematical signals. A webpage is unstructured, a mathematical signal is structured. So, theres a lot of work internally that were doing there. Thats why, in the space that we are able to generate our features, that are around 50 times more than all our competitors. So, our predictive accuracy is much higher as well. This is generally how we had been doing in building the model. Once the model is built, and then we apply the model to do a lot of things. So we apply the model to tell to sales team, every day, when all of the leads come to the website, what are the leads you should focus on. And also try to grab more leads into the funnel, whether its upper funnel or the lower funnel. So this is generally what we are doing.Martin: Do you only tell Ok, you should focus on these leads or do you already tell some kind of story or some kind of pitch that you could use? If you see potential lead, went to a conference, and assuming that the company did not have this information before, than you could either pitch Ok, he was on the conference, maybe you can use this as our pitch for making the contact.Vincent: Yes, this is something thats important, that we have built a prototype, but we havent put into the product environment, this is in the product roadmap. Not only helping our clients to know who to talk to, but also help them to engage with them.Martin: I understand.Martin: Lets talk briefly about the corporate strategy. Can you tell us a little bit more about general overview of the product strategy going forward?Vincent: The industry we are in is a very early stage industry. In general, people call it predictive analytics, but its just very muc h like a buzz word. Its like people lets call it big data, people call it Hadoop in the early day. People call social network, its just buzz word. But, in reality what were doing is just use data science to help specifically the marketing team, that the main generation people, the inside sales team, the lead qualification team to do better on their jobs. Right now there are a few players like us that are in the space that are even early stage. And then what most of the people are doing is building the model. This is where we are right now. So, in the future, what you can imagine is, once the model is built, there are a lot of places where you could apply the model, to help them to do better lead scoring, to help generating better leads, and there are a few more things that it could help them further. So, for us, its no different. We are constantly exploring new applications that could be built based on a model we apply to the clients. So, right now we have built a few very interesti ng applications, so we are working with our clients on those, so we havent announced that yet, but very soon well be letting the world know that the superpower of the model and once it applied in the right way, whole business efficiency and your revenue will have a big boost.MARKET TRENDSMartin: Can you tell us a little bit about industry structure or the market structure in general and maybe some trends you have identified?Vincent: Yeah, sure. The way how I think about the industry is in three parts. It is data, insights, and action. If you look at three parts. So, in the general, what I call the marketing or the sales intelligent space or the sales enablement space, there are a lot of data providers. They focus on generating proprietary data and then feed it to the right customer or to the modelers like us. Then you have the middle part which is the insights, like us, like some other players that, what we focus on is building predictive model and integrating the third party data, the first party data to do a good job on telling what our audience will look like. And then theres the action part where you have the CRM, you have the marketing automation and you have the DSP-SSP part of the world that helps you to really engage with the client. So this is what I see the ecosystem of the market, but definitely the trend that I would see those three parts will come closer and closer to really even become one place. This is a very interesting trend that Ive seen happening a little bit in the market, its too early in the games, but definitely in 5-10 years down the line you will see some players that are able to handle all three things at the same time and provide end to end solutions.Martin: Ok. And what would be your estimated forecast, do you rather think that the data companies will integrate all of the other steps or do you really think that they would just organically try to build something similar?Vincent: Yeah, I think all the three parts of the industry has the potential and ambition to take over the whole industry.This is just generally true for most of the industries, so on the lower stream people wanted to go up stream, the data vendors where I see theyve starting to build models, theyre starting to even go more and more into the action part. And similarly for the people, the marketing automation, the CRM provider, they try to go a little bit backwards as well. Everybody might have a chance to win, but to me, I feel like the eventual winner, it really depends on how good you understand the real work flow of your clients and how strong team you have. Its easy to say we do predictive analytics, but its actually very hard to do it. A lot of the people that I know just basically uses Excel sheet to do some simple logistic regression, where you can do it and I can do it, its very easy. But for us, in day-one that we hire our PhDs in Stanford that focus on neural network, and they are analyzing about 10s of billions of data points they bu ild on models. So, these are the people that its very hard to get and its very hard to make them work as a team. So, we will see who will eventually win the game.Martin: Lets take a step back and talk briefly about machine learning. How does machine learning work basically for somebody who has never done it before?Vincent: You mean, for first time entrepreneur interested in space?Martin: Yes, right, for example, if Im an entrepreneur and Im interested in doing some kind of machine learning startup. What should I know, how the basic machine learning world works?Vincent: I think the basic concept of machine learning is very, very simple. It has two parts. You understand the past and you try to use this to predict the future. So, the past and the future. In the technical terms, the way how we understand the past is by building a model. We call that training set. So, we need some of the data that tells me a little bit about your past so I have to build a model of. Second thing is what w e call the evaluation. Its very important to know how good the performance was for this model. We need sort of evaluation data set to test how well the model could perform. I think for a first time entrepreneur, engineers or anyone interested to come to the space, definitely try to go watch the Andrew Ngs lecture about machine learning. Andrew Ng is famous professor in Stanford. He does the whole Coursera videos on machine learning, I think this is very helpful for people that doesnt know the space, and the other thing is more to understand where you want to apply the machine learning. Ive seen, when I was back in finance, so when I was an investor myself, Ive seen numerous companies that claimed they do machine learning. Its more like a typical failure example, you have a technology and you look for a solution. Most of the cases that doesnt work. So, Ive seen companies apply machine learning to industries that would never make any money, or to industries that are not growing, so th is is also, I think its one of the lessons that Ive learned in a hard way, as well, to really first think about what is the solution you want it to solve rather than think Im just going to run a machine learning company. I feel that might be a little bit tough.Martin: Sure. Ok, great.ADVICE TO ENTREPRENEURS FROM VINCENT YANG In San Mateo (CA), we meet the Co-founder and CEO of EverString, Vincent Yang. He shares his story how he came up with the idea and founded his company, how the current business model works, as well as Vincent provides some advice for young entrepreneurs.The transcript of the interview is provided below.INTRODUCTIONMartin: Hi, today we are in San Mateo with EverString and Vincent. Vincent, who are you and what do you do?Vincent: Hey, how are you doing?Martin: Good!Vincent: Welcome to the Silicon Valley.Martin: Thank you very much. What are you doing at EverString?Vincent: Im one of the Co-Founder and CEO of EverString and what the whole company is doing is the predictive analytics, helping sales and marketing teams to predict whos their next customers.Martin: Great.Martin: And what did you do before you started this company?Vincent: When I started this company, I was mostly working in finance. So I started with my career in J.P. Morgan as an investment banker. So, over there my main job was analyzing public stock and then to decide which stock we should privatize. Later on, I moved to a private equity firm, called Summit Partners that was based here in Palo Alto. In my job again, it was to analyze companies, so I was analyzing around 25-30.000 companies in about two and a half years and this is kind of merely my experience before EverString.Martin: And how did you come up with this idea of creating EverString?Vincent: Thats a good question. So, I was originally mathematics major and when I was working in finance in J.P. Morgan I applied a lot of analytic skills on the analyzing public stocks. So this is all fine, and then, when I go to Summit, I realize for a human being its very difficult to analyze 10s of thousands of private companies and there is not too much information, its not public traded, theres no revenue information. So, then I have the idea of is it possible to use national language processing to analyze companies for me, so that I do not need to g o visit their website every day. And all I wanted it to do is for 10s of thousands of companies, and if youre looking at the whole US, there are in total 5 million companies that have a website, I wanted to know which company is growing, which company is more interesting, which company fits the Summit Investment criteria. So, I started to do codings inside of the Summit and then do some trials and it works very well. And this really triggers me to think Hey, theres actually a new space to really apply the big data, the text mining, especially analyzing the unstructured data and to help business make better decisions.Martin: But still, there you analyze the companies which are growing etc., then, what is the leap towards marketing?Vincent: Thats a good question. So, when EverString was first founded, we actually focused a lot on financial institutions, so helping venture capital, private equity, investing banks and even hedge fund. So we almost turn ourselves into an algorithm tradin g hedge fund. And its in about last year, I got a call from one CMO and then he was the one of the friend of friend and he heard about us and asking is it possible we apply a machine learning and natural language processing engine into their company and help him to analyze his leads, which is our company, too. Initially, that surprises us because we have never been to the space. And then we did a very smart trial, we were really starting to analyze. Because to us, analyzing company and analyzing leads its actually the same thing. So we did a trial and it actually worked very well. It actually converts about 300% more conversions than the benchmark. And after that, this really opened door for us, for all of us, which back then we were all bunch of mathematicians and neural network PhDs. So once we see the work and the variable for the marketing sales team, and we realize that the market is even bigger than the financial institutions, so were starting to now go all way into the space. Martin: So now youre only focusing on the marketing set, right?Vincent: Thats right.Martin: Ok, great. How do you manage your productivity of a daily day?Vincent: My productivity actually varies a lot in different stages of the company. Early days, when we were at the seed round stage, there were not too many of us, in total we had about 10 people. So, I was basically doing, my main focus back then was focusing on algorithm design, focus on the backend architect and to focus more on getting the beta customers. But now, after Series A, our company is significantly larger, we hired 12 people in last month. And also now that we have 35 people in total and it’s much bigger team right now and we expect it to grow, like double in the size very soon. So in this case, my day was terrible. I now manage my day, I follow very strict discipline, so I get up close to 5:30am every day. I go to the gym every day just to make sure that I was well energized for the day. Then Ill finish everything, go to the office in around 7-7:30am and before everybody arrives, so from 7:30am to 9am I try to focus a lot on product review, product design and making sure all the algorithms are in good track. And then, during the day from 9am oclock to 5pm oclock, some time is not actually my time. My time is divided by everybody and everybody put calendar invite to my calendar. So I was mostly stay in sales meetings, marketing meetings, product reviews, algorithm reviews, backend engineering, update calls, that kind of things. And from 5pm oclock things start to cool down a little bit, Im starting to get back my time again. And then grab dinner and then go back to do reply to email and finishing the day.Martin: Ok, great. And how do you keep focus on all of the day? Because I can imagine if you have 10 open items that you need to work on. How do you focus at the specific item a certain time?Vincent: Thats a good question. I did a couple of things. One is: every month, I will write down what m y top priorities are. Ill list 5 priorities to do for the whole month. And then, once I start to break it into the weekly priorities and then, this is all I have to achieve and I assure it with the top executive team in EverString. So, they all know what I will be focusing my time on. And then every day I will write down today there are three things that I must focus on and everything else is not as important as those things. Because I find out a lot of the CEOs that their mode was, what I call it, interruptive tribal. So, they are sitting there, solving issues, putting out fires everywhere. This is very tough for an young company, so we have to be really focused, so thats why I make sure I only focus on the right things. I do some meditations, and I think meditation helps a lot to, that people focus on the fundamental issues. And that fundamental issues, I ask myself every day, I ask most of the team members here, too, why we are doing EverString and why we are here. Most of the te ams we hire are really top stars in all kind of industries. And then, there is no point joining a startup, so this is a question I ask myself here, why we are here doing EverString, so that really helps me to focus on what Im supposed to do.Martin: And how do you manage your team? Do you also know that they have some kind of 4-5 top priorities over month, are they communicated between the executive team?Vincent: Because Im a big fan of planning and I started doing my own planning for a total, like 15 years now, so since I go to high school. I plan my day every day. This is the culture that I set up in the company and I was wishing that everyone, in our weekly meetings, everybody will list down: here are the top 3 things that Ill be focusing on. And 60% of their time will be focusing on top priorities. That moved the company to the next level. 40% of the time are putting out fires, solving issues, there are a lot of unexpected things coming up. Not everybody was used to that in parti cular, engineer, scientist, they are not born in a world where you have so many things. But gradually, I think, after working with me for some time I think they are starting to getting used to those. We use a lot of tools internally, as well, the collaboration tools, the goal setting tools that get everybody into the same page.Martin: Ok. Can you recommend a goal setting tool for example?Vincent: Yeah, so we use Asana. Were hoping everybody, theres a section everybody are putting their weekly goals, and then we will review their goals. So thats a very helpful. And Trello is another helpful tool. Trello is much easier, you can put your week into different days and everybody could review what people are supposed to do during the days. And we are building product, we use Hackpad. Its an online writing pad where people could collaborate. This is also very helpful for your team to do things and making sure people are on the same page.Martin: Ok, great.BUSINESS MODEL OF EVERSTRINGMartin: Vincent, lets talk briefly about your business model. How does it currently work?Vincent: Well, our business model is actually, if you think about it in high level, its actually very easy. We take a look at our clients customers and we find a look-like, and thats it. The biggest pain points that I find when I was talking with a lot of CMOs, they were like Today I know we have a lot of revenues, our revenue will grow. But if you ask them Who are your ideal customers?, this is the question where most of the CMOs dont have a clear answer. And when I ask them Who are the leads that you dont want to talk to? they are like I dont have a clear answer. So, our fundamental goal in EverString is really to use data science to help you understand who are your ideal customers and bring you more of them. So, this is kind of the general high level concept. In terms of the way how it works, its we plug in our engine inside of their CRM, marketing automation and all the internal lead capturing tools they had been using. We first analyze who are your ideal customers and who are the bad leads that you dont want to talk to. But, all the information we have is just a company name or url. This is the same thing when I was back in the finance part of the world is, back then I would have a whole list of 30.000 company names, and I have to do all their analysis to come up with among them 30.000 who shall I talk to. So, the same thing. Once we have that, and then we started to crawl the web, and it would focus a lot on analyzing unstructured context. So we have the technology built internally to turn the whole webpage into mathematical signals. A webpage is unstructured, a mathematical signal is structured. So, theres a lot of work internally that were doing there. Thats why, in the space that we are able to generate our features, that are around 50 times more than all our competitors. So, our predictive accuracy is much higher as well. This is generally how we had been doing in buildi ng the model. Once the model is built, and then we apply the model to do a lot of things. So we apply the model to tell to sales team, every day, when all of the leads come to the website, what are the leads you should focus on. And also try to grab more leads into the funnel, whether its upper funnel or the lower funnel. So this is generally what we are doing.Martin: Do you only tell Ok, you should focus on these leads or do you already tell some kind of story or some kind of pitch that you could use? If you see potential lead, went to a conference, and assuming that the company did not have this information before, than you could either pitch Ok, he was on the conference, maybe you can use this as our pitch for making the contact.Vincent: Yes, this is something thats important, that we have built a prototype, but we havent put into the product environment, this is in the product roadmap. Not only helping our clients to know who to talk to, but also help them to engage with them.M artin: I understand.Martin: Lets talk briefly about the corporate strategy. Can you tell us a little bit more about general overview of the product strategy going forward?Vincent: The industry we are in is a very early stage industry. In general, people call it predictive analytics, but its just very much like a buzz word. Its like people lets call it big data, people call it Hadoop in the early day. People call social network, its just buzz word. But, in reality what were doing is just use data science to help specifically the marketing team, that the main generation people, the inside sales team, the lead qualification team to do better on their jobs. Right now there are a few players like us that are in the space that are even early stage. And then what most of the people are doing is building the model. This is where we are right now. So, in the future, what you can imagine is, once the model is built, there are a lot of places where you could apply the model, to help them to do better lead scoring, to help generating better leads, and there are a few more things that it could help them further. So, for us, its no different. We are constantly exploring new applications that could be built based on a model we apply to the clients. So, right now we have built a few very interesting applications, so we are working with our clients on those, so we havent announced that yet, but very soon well be letting the world know that the superpower of the model and once it applied in the right way, whole business efficiency and your revenue will have a big boost.MARKET TRENDSMartin: Can you tell us a little bit about industry structure or the market structure in general and maybe some trends you have identified?Vincent: Yeah, sure. The way how I think about the industry is in three parts. It is data, insights, and action. If you look at three parts. So, in the general, what I call the marketing or the sales intelligent space or the sales enablement space, there are a lot of data providers. They focus on generating proprietary data and then feed it to the right customer or to the modelers like us. Then you have the middle part which is the insights, like us, like some other players that, what we focus on is building predictive model and integrating the third party data, the first party data to do a good job on telling what our audience will look like. And then theres the action part where you have the CRM, you have the marketing automation and you have the DSP-SSP part of the world that helps you to really engage with the client. So this is what I see the ecosystem of the market, but definitely the trend that I would see those three parts will come closer and closer to really even become one place. This is a very interesting trend that Ive seen happening a little bit in the market, its too early in the games, but definitely in 5-10 years down the line you will see some players that are able to handle all three things at the same time and provide end to end solutions.Martin: Ok. And what would be your estimated forecast, do you rather think that the data companies will integrate all of the other steps or do you really think that they would just organically try to build something similar?Vincent: Yeah, I think all the three parts of the industry has the potential and ambition to take over the whole industry.This is just generally true for most of the industries, so on the lower stream people wanted to go up stream, the data vendors where I see theyve starting to build models, theyre starting to even go more and more into the action part. And similarly for the people, the marketing automation, the CRM provider, they try to go a little bit backwards as well. Everybody might have a chance to win, but to me, I feel like the eventual winner, it really depends on how good you understand the real work flow of your clients and how strong team you have. Its easy to say we do predictive analytics, but its actually very hard to do it. A lo t of the people that I know just basically uses Excel sheet to do some simple logistic regression, where you can do it and I can do it, its very easy. But for us, in day-one that we hire our PhDs in Stanford that focus on neural network, and they are analyzing about 10s of billions of data points they build on models. So, these are the people that its very hard to get and its very hard to make them work as a team. So, we will see who will eventually win the game.Martin: Lets take a step back and talk briefly about machine learning. How does machine learning work basically for somebody who has never done it before?Vincent: You mean, for first time entrepreneur interested in space?Martin: Yes, right, for example, if Im an entrepreneur and Im interested in doing some kind of machine learning startup. What should I know, how the basic machine learning world works?Vincent: I think the basic concept of machine learning is very, very simple. It has two parts. You understand the past and yo u try to use this to predict the future. So, the past and the future. In the technical terms, the way how we understand the past is by building a model. We call that training set. So, we need some of the data that tells me a little bit about your past so I have to build a model of. Second thing is what we call the evaluation. Its very important to know how good the performance was for this model. We need sort of evaluation data set to test how well the model could perform. I think for a first time entrepreneur, engineers or anyone interested to come to the space, definitely try to go watch the Andrew Ngs lecture about machine learning. Andrew Ng is famous professor in Stanford. He does the whole Coursera videos on machine learning, I think this is very helpful for people that doesnt know the space, and the other thing is more to understand where you want to apply the machine learning. Ive seen, when I was back in finance, so when I was an investor myself, Ive seen numerous companies that claimed they do machine learning. Its more like a typical failure example, you have a technology and you look for a solution. Most of the cases that doesnt work. So, Ive seen companies apply machine learning to industries that would never make any money, or to industries that are not growing, so this is also, I think its one of the lessons that Ive learned in a hard way, as well, to really first think about what is the solution you want it to solve rather than think Im just going to run a machine learning company. I feel that might be a little bit tough.Martin: Sure. Ok, great.ADVICE TO ENTREPRENEURS FROM VINCENT YANGMartin: Lets talk briefly about your learnings and advice that you can give to first time entrepreneurs. What have you learned over the last years?Vincent: Ive learned so many, many things in a past. How do I start, so the couple of things.One is I think in hiring, I made a few mistakes in hiring. And its very, very important for first time entrepreneurs to have a really strong principle and discipline in hiring. Dont hire your best buddies in your high school, dont hire your uncles and cousins just because that you know each other for 15 years. Or dont hire people because theyre just good in interview and never do reference check. So, really have a discipline in hiring. If you hire the wrong people, this could literally kill the company. Product strategy, if that wasnt right, thats fine, you could eventually pivot, but hiring could kill a company. So hiring I think is the fundamental part.And second is really to dream big. Obviously, a lot of the people say Oh, just think big! but its actually very hard to do. When Im interviewing with so many people, now we are hiring a lot of executive, and you ask them to think big, you ask them how the industry will look like. Well, it turns out most of the people do not have the capability to think big. You do not even practice. So constantly you should ask yourself the question Right now, theres Micro soft, theres Oracle, but what are the new products that could come up that could totally disrupt Microsoft? What are the new products that could disrupt the total CRM industry? What are the new products that could disrupt whatever the traditional DSP technologies? So, these are the questions you really need to ask yourself every day as a brain exercise. Thinking big is very, very important. In the past, in the early days, we actually did not think big. We tried to see, we just narrowly focused were all into this thing so eventually weve become a big ship in a small pond. We can never go anywhere. So, we would rather be, lets find the big ocean. Even if you start as a small ship, because the ocean is so big, theres a tons of ways that you could gradually become really, really big, gigantic ship.Martin: It is very interesting what you just said, because in Europe, a lot of investors say Maybe you should start in the niche market where you could create the big market share and maybe on ce in a time later on you can move to other markets.Vincent: Obviously, you need to start small. I understand, thats definitely true. But, in my opinion, you really want to make sure that industry is big enough that could have so many different players in the space and theres so much room to grow and then there are so many modules and features you could really bring to the industry. And also, industry is old enough that you could disrupt. If you really start with very, very small, without even looking at the industry, you might end up taking a 100% of the market share of the industry thats in total 5 million dollars.Martin: Vincent, you said that hiring is key, I totally understand. What are focusing on when somebody sits in front of you and you want to test whether hes the right guy or girl to join your company?Vincent: It depends on the level that Im interviewing, whether its a junior level engineer, a senior level data scientist, or executive level product officer. Ill focus on t he mid level and above, because junior level is more skill set testing, not too much on the other things. Middle and above, I focus on the mistakes that they have made. I would usually ask how many mistakes that you have made and what have you learned from your mistakes? So, if people say No, Ive not made any mistakes, I would rather see people making lots of mistakes and learn from that, even in EverString, we make mistakes, too. But this is a new space. If you dont stretch yourself too much, you will never be able to grow. This is the thing that I think I benefit the most from is always, every day to go outside of my comfort zone. Every day to try something new, because thats the evolvement of yourself, as I think is the true purpose of human beings, and I find that I learned a lot achievement by doing that. So, coming back to the hiring question, the question I always ask is How many mistakes you have made? The second question I usually ask is If I do a reference call to your sup ervisor and to your peers, what would they say about you? What are the critiques that you think they will say about you? This is really to test whether they have good self awareness of them. If you join Oracle, Microsoft, thats fine, you go there and you work, but if you join an early stage company, the things that were doing nobody have done before. For sure, we will make mistakes, but we want someone that have a very strong self awareness, that every day could reflect and know what did I do right, what did I do wrong, and with this the whole team could grow very far away.Martin: Are there any further learnings you would like to share with our audience?Vincent: I think that the other learning that I have is really just to have the courage to start, if you talk about the general starting up a company. And most of the people that, if you dare to think, and most of the people have very high safe net. Similar to my former background working finance, working Wall Street, you have relati vely high income, and as long as you dont make mistakes, you have a very safe track to be a managing director in a private equity firm or something. You have a high income but if, at the end of the day, when you die, you ask yourself what an influence did you bring to the world and you might think Maybe not too much. So, this is the one that, most of the companies that I see or my friends, their companies, a lot of them fail in the seed round. And the main reason why they fail is not because the product doesnt fit, its that founders give up. The reason why the founder give up is theyre constantly evaluating If I go to work in McKinsey heres how much Im going to make, and in company I make nothing, so every day theyre evaluating their opportunity costs and their salaries in the start. I think thats not the right way to think about it. Burn the bridge, never even think about the opportunity costs and keep going. I think thats kind of one of the strongest lesson that I learned. If you could really be committed, think about the question when you die what are the things you really leave the worlds. What are the things that really pushed the mankind and all the organizations forward, even a little tiny step? And if youre thinking this way, you will find running a company is the single best carrier in a life. Dont do consulting, dont do banking, thats the waste of your life.Martin: Great. Thank you very much, Vincent. And now you should think about what should you do in your life. Maybe start a company.Vincent: Thanks, Martin.

Scottish Strawberry Jam Demand and Supply Curves - 275 Words

Scottish Strawberry Jam Demand and Supply Curves (Essay Sample) Content: Scottish Strawberry Jam Demand and Supply curvesNameInstitutionScottish Strawberry Demand and Supply curvesFirst case: Very rainy in Scotland caused a poorer strawberry harvest than normal
Poor harvest will subsequently imply a reduction in supply. The supply curve will shift to the left causing a change in quantity demanded from Q1 to Q2. This is due to an increase in price leading to a decrease in consumer purchasing. Equilibrium quantity and price shifts to the left, quantity demanded shifting from Q1 to Q2 and price equilibrium from p1 to p2. Suppliers will be trying to contain the market to normalcy, offsetting shortages through increase in price. Second case: The jam company increased the amount of advertisingIncrease advertisement will consequently lead to an increase in demand from Q1 to Q2, and the demand curve shifts from D1 to D2. This will create a shortage in the market and as a result, suppliers will increase the price from P1 to P2 so as to contain th e market. However, the price increase will not affect the demand by a big margin as consumers tries to adjust to the new price to continue enjoying this product.Third case: The UK government has decided to subsidize all jam producers in Scotland in order to boost export.
With the subsidies, there will be increased supply of strawberry in the market. Equilibrium price will shift from p1 to p2 as suppliers will be making an effort to offset surp... Scottish Strawberry Jam Demand and Supply Curves - 275 Words Scottish Strawberry Jam Demand and Supply Curves (Essay Sample) Content: Scottish Strawberry Jam Demand and Supply curvesNameInstitutionScottish Strawberry Demand and Supply curvesFirst case: Very rainy in Scotland caused a poorer strawberry harvest than normal
Poor harvest will subsequently imply a reduction in supply. The supply curve will shift to the left causing a change in quantity demanded from Q1 to Q2. This is due to an increase in price leading to a decrease in consumer purchasing. Equilibrium quantity and price shifts to the left, quantity demanded shifting from Q1 to Q2 and price equilibrium from p1 to p2. Suppliers will be trying to contain the market to normalcy, offsetting shortages through increase in price. Second case: The jam company increased the amount of advertisingIncrease advertisement will consequently lead to an increase in demand from Q1 to Q2, and the demand curve shifts from D1 to D2. This will create a shortage in the market and as a result, suppliers will increase the price from P1 to P2 so as to contain th e market. However, the price increase will not affect the demand by a big margin as consumers tries to adjust to the new price to continue enjoying this product.Third case: The UK government has decided to subsidize all jam producers in Scotland in order to boost export.
With the subsidies, there will be increased supply of strawberry in the market. Equilibrium price will shift from p1 to p2 as suppliers will be making an effort to offset surp...